Privacy policy

GENERAL

This notice describes the manner in which SHM Sports handles personal data.  This privacy policy relates only to products, services and related information provided to you by SHM Sports, including information in this website www.shmsports.co.uk.  Links to external websites are not covered by this policy.

PERSONAL DATA

Personal data is defined as information relating to an individual person, which can be used to help identify that individual.  Such data can include, amongst others:

  • Name
  • Postal address
  • Telephone number
  • Email address
  • Internet Protocol (IP) address
  • Cookie ID
  • Smartphone location data
  • Smartphone advertising identifier

We will only use your personal data if you have given your consent for us to do so, it is required in order for us to deliver a product or service to you, or it is necessary in order for us to pursue our legitimate business interests.

We will only retain your personal data for as long as is necessary to fulfil any obligations to you, for which your personal data is required.  This includes the delivery of products and services and provision of information, including newsletters and marketing messages to which you have subscribed by actively opting in to the subscription.

DATA PROTECTION

SHM Sports does not capture and store any personal information about individuals who access this website, except where such information is submitted to us voluntarily via email, or by using an electronic form.

We are fully committed to compliance with the Data Protection Act 1998 and the General Data Protection Regulation (GDPR).  Wherever we request personal data from you, we will advise how it will be used:

  • How your personal data will be used
  • Who will have access to your personal data, including any third parties
  • Why they need access to your personal data
  • How your personal data will be stored
  • How long your personal data will be kept
  • How your personal data will safeguarded

Any information stored as a result of access to our website is kept solely for the reasons detailed in this privacy policy.

We employ appropriate physical, technical and procedural processes to maintain the confidentiality and integrity of your personal data, including when sharing your data with third parties, when authorised or legally obliged to do so.

USE OF COOKIES

A ‘cookie’ is a temporary text file, stored on your computer when you visit a website.  Cookies are typically used for the following purposes:

  • To indicate if a user has visited a site previously
  • To identify users and personalise their visit by customising web pages for them, for example by welcoming them by name on subsequent visits
  • To gather anonymous statistical usage information (web analytics) via a third party tool such as Google Analytics, used to help us improve this website
  • To make advertising content more relevant

SHM Sports may use cookies for collecting user information for the purpose of improving the way in which our web pages are displayed.  We may also use cookies to store user information for the purpose of improving the usability of our website.

Google Analytics employ benign first party cookies to collect anonymous and aggregated information.  This means no personally identifiable information is captured.  You can find out more about how Google uses cookies here: google.com/policies/technologies/cookies

Google AdSense uses cookies to make advertising more effective.  We have no control over how Google uses cookies.  You can find out more how Google uses cookies in advertising here: www.google.com/policies/technologies/ads/

You can find out more about Google’s commitment to GDPR here: www.privacy/google.com/businesses/compliance.

We will not use any information stored in any cookies for any purpose other than those detailed in this Privacy Policy and will not disclose any such information to any third parties.

You can find out more about cookies, including how to restrict or block them through your web browser here: www.allaboutcookies.org

USE OF COMPUTER IP ADDRESSES

SHM Sports may record the internet protocol (IP) address of computers used to access our website.  We use this information for the following purposes:

  • To help us understand how our website is used and the different geographical regions from which it is accessed
  • To help us diagnose any problems which might arise with access to the computer(s) on which our website is hosted

Recorded IP addresses are not linked to personally identifiable information so all visitors to our site remain anonymous.

SHM Sports will use recorded IP addresses solely for the purposes detailed in this Privacy Policy and will not disclose them to any third parties.

CHANGES TO OUR PRIVACY POLICY

If this Privacy Policy changes in any way, we will place an updated version on this page.  Please review this page periodically.

ACCESS TO YOUR PERSONAL DATA

If you have any queries regarding your personal data, the manner in which we process your personal data, or would like us to update or destroy any such personal data, please contact us via email using the address below.

info @ shmsports.co.uk